Does Your Company Need Promotional Products?
If you’re like many businesses, you likely have to work to make your marketing dollars stretch. Brand awareness is key, so how do you get your brand and logo out there without breaking the bank? Promotional products.
The Rule of 7
Did you know that it takes multiple exposures to a brand before most customers will consider buying from you? The Rule of 7 is a marketing principle that states your prospects need to come across your brand at least seven times before they take action. That’s why having one of your promo items on a customer’s desk can go a long way to landing you the deal.
The gift that gives back to you
Who doesn’t love a free gift?! Especially if it’s useful!
By adding your logo to gift items your customers can regularly use, you’re strengthening your brand’s recognition and image.
According to the Promotional Products Association International (PPSI), 81% of people keep promotional items for more than a year. While 41% of those polled say they keep promotional items for 1 to 5 years.That adds up to a lot of exposure to your brand!
Low Cost Marketing
Which marketing avenue will get your the best ROI? A study by the Advertising Specialty Institute (ASI) found that promotional products are one of the most impactful and cost-effective ways to advertise. ASI found the cost per impression of promotional products can be as low as 1/10 of one cent. That’s lower than nearly any other advertising medium. So, if you’re on a tight budget promotional products might be your best avenue to your customers. To put it into context, TV commercials cost about $.007 per impression, more during prime time
