As a manager or business owner, you pride yourself on your company’s image. From the uniforms your employees wear to the cleanliness of your facility, there are many ways to promote your brand and draw in new customers.
But why is maintaining a positive company image so important? According to Forbes, brand image makes an impression, creates recognition, and builds credibility. In short, a good company image is essential in both retaining current customers and drawing in new clientele.
Here at CLS, we’ve been in the linen and uniform industry for over a century. And, while we’ve seen trends come and go, one thing has remained the same: a good company image is great for business.
Here are 3 easy ways you can improve your company’s image today:
Be Active on Social Media
These days, many businesses are on social media. However, it isn’t enough to just have a profile. Being active and engaging online with customers on a regular basis is a great way to promote your business in your community.
According to Ambassador, 71% of customers who have a positive service experience via social media are likely to recommend that company to someone else. Additionally, 33% of customers would rather contact a company through social media than by telephone. So, make sure you’re checking your notifications regularly and responding to questions promptly as this shows both current and potential customers how much you care.
Make Sure Your Employees are Happy
A customer can learn a lot about a business through its employees. A simple search engine inquiry about a company can bring up employee experiences and reviews. If your employees aren’t happy, you risk not only losing them, but also getting negative reviews posted publicly about your company.
Working hand in hand with your employees and addressing concerns quickly is an effective way to boost employee morale while creating a positive atmosphere that customers will be drawn to. A business without happy employees is not going to be successful long term.
Work with the Best Providers in Your Area
Nothing promotes a business better than high-quality products and services. From the uniforms your employees wear to linens, clean bathrooms, and the proper floor care, the best way to improve your company’s image is to literally maintain a clean, professional image.
Make sure you’re working with a reputable linen and uniform provider who understands your company and its mission. You don’t want to be treated as another number on their list, but rather as part of their family.
CLS is Ready to Help You Improve Your Company Image Today!
Having a great company image is essential in growing your business. Being active on social media, keeping your employees happy, and working with high-quality providers in your area not only improves your company image, but maintains it over long periods of time.
Here at CLS, we’ve been a family-owned company since 1899. We’ve learned through decades of experience that providing great, quality linen and uniform services in our community while keeping costs fair and attending to our customers’ needs is the best formula for success. It’s a win-win!
For more information on our linen, uniforms, floor care, and facility services, contact CLS today for a quote at (800) 875-4636.